Workshop: Steps to Power Behavior Change in Your Community

Monday, Aug. 14, 2023
1:00 – 2:30 p.m.

Cody Marshall, Chief System Optimization Officer, The Recycling Partnership | Kevin Goolsby, Center for Sustainable Behavior & Impact Fellow, The Recycling Partnership | Michelle Metzler, Director of Community Programs, The Recycling Partnership

This workshop will cover:

  • What behavior change means and how the concept can be implemented in any community.

  • The evidence-based approach to increasing resident participation and recyclable material capture that has been developed The Recycling Partnership’s Center for Sustainable Behavior & Impact.

  • Strategies to build an equitable approach to your public engagement and wider trust in your local recycling system.

Speaker Bios

Cody Marshall, Chief of System Optimization, The Recycling Partnership

Cody Marshall has led projects across the recycling supply chain. He started by managing city and county recycling operations in Orange County, North Carolina, where he saw firsthand how to make a lasting difference in waste diversion at the local level. From there, he became a senior consultant for sustainability and recycling at consulting firm RRS, where he helped build The Recycling Partnership model. At The Partnership, Marshall leads a team of experienced problem solvers to provide grants, assistance and proven technical resources to local and state recycling programs and processing facilities throughout the U.S.

Cody Marshall

Cody Marshall


Kevin Goolsby, Fellow, The Recycling Partnership

Kevin Goolsby is a fellow at The Recycling Partnership’s Center for Sustainable Behavior and Impact. In this role, he helps advance work and initiatives that minimize the intention-action gap within recycling. Goolsby interned at Franklin County’s Economic Development and Planning Department, where he assessed Franklin County’s small business environment and its challenges. He is also a recent graduate from The Ohio State University, earning a master’s in public administration and a bachelor’s in public management, policy and leadership.

Kevin Goolsby

Kevin Goolsby


Michelle Metzler, Director of Community Programs, The Recycling Partnership

Michelle Metzler has 15 years of experience supporting communities, municipalities and businesses that are improving their recycling practices. She spent over a decade working for WM, supporting cities in solid waste management, conducting research and implementing data-driven best practices to increase recycling. As a director of community programs at The Recycling Partnership, she oversees recycling optimization and multifamily technical assistance programs.

Michelle Metzler

Michelle Metzler


Back to the full 2023 Detailed Schedule.